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HELLO Labs Taps MarketAcross to Launch Crypto Reality Show

HELLO Labs Taps MarketAcross to Launch Crypto Reality Show

Web3 entertainment company HELLO Labs has teamed up with blockchain PR and content marketing agency MarketAcross to introduce a crypto television series called Killer Whales.

Per a press release seen by CryptoPotato, MarketAcross is now the official PR partner of Killer Whales and will assist HELLO Labs in promoting the show’s entertaining narrative to global audiences.

HELLO Labs and MarketAcross Unveil Killer Whales

Killer Whales is a reality show where entrepreneurs pitch their crypto and non-fungible token (NFT) projects to a panel of industry experts, referred to as the “whales.” The show aims to provide entertainment while educating viewers about the rewards and risks of web3.

Sander Gortjes, executive producer of Killer Whales and CEO of HELLO Labs, expressed excitement about the collaboration with MarketAcross, stating, “Having spent 20 years in entertainment, marketing, entrepreneurship, and running campaigns for the top 1000 companies globally, I’m excited to work with what I consider the best PR firm for Web3 companies. MarketAcross brings a wealth of experience that complements our vision for ‘Killer Whales.’”

With over ten years of experience in the media space, MarketAcross will use its connections with venture firms, event organizers, incubators, and top media outlets to boost the visibility of the crypto show.

“We’re thrilled to be the official PR partner of ‘Killer Whales.’ Working with an industry-changing project and show like this aligns perfectly with our commitment to visibility. We look forward to amplifying the narrative of ‘Killer Whales’ globally,” said MarketAcross CEO Nadav Dakner.

Focus on Crypto Education

While Killer Whales resembles crypto’s version of Shark Tank, the show is not focused on investing in projects. Its aim is to inform and educate audiences about new web3 technologies and business models, transcending the crypto sphere and reaching the general public.

Participating projects will not incur any financial burdens related to the show, and all involved parties, including the whales, will sign non-disclosure agreements and non-investment clauses.

Killer Whales is set to debut on the HELLO TV Web3 platform on February 8, with episodes scheduled for weekly release. Starting from March 11, the series will be available on various streaming platforms.

Notable whales include former White House communications director and web3 financier Anthony Scaramucci, YouTube personality and crypto analyst Wendy O, and NFT Technologies co-founder Mario Nawfal.