The metaverse is set to transform how businesses engage with their clients as well as how they market and develop economies. By creating immersive 3D experiences, companies and organizations can craft interactive user stories and experiences that drive engagement, monetization, and data visualization, unlocking significant economic and commercial opportunities for both companies and user-generated content (UGC).
According to a report by McKinsey, the metaverse market is expected to grow from $120 billion in 2022 to a staggering $5 trillion by 2030. This rapid expansion will create numerous opportunities across all industries. Research and advisory firm Gartner predicts a steady increase in adoption across various domains, including work, shopping, education, social interactions, and entertainment.
However, achieving this vision requires a shift in how 3D content is created and distributed, making it as accessible as the internet is today.
The Challenges of Creating Compelling 3D Experiences Today
The metaverse market faces several major challenges before reaching a mature phase. Here are some of them:
1. Developing 3D content is difficult — The tools for creating 3D content fall short in several areas. Creating 3D spaces is technically demanding, and sharing 3D content remains a significant challenge. Currently, 3D content is usually embedded within large downloadable applications, such as games, which can require high-performance computers and significant disk space.
2. Lack of interoperability and scalability — The metaverse is currently a fragmented market of walled gardens, making it difficult for enterprises and developers to build 3D worlds, integrate them with existing ecosystems, communicate with other worlds, and scale. There is no single standard for 3D space development.
3. Monetization — Monetization in virtual worlds has been primarily limited to virtual game economies. However, with the integration of the entire internet digital economy and commerce with the metaverse, there is a need for the metaverse itself to transform into a seamless web of interconnected virtual worlds.
Making the Metaverse Simple
Leading the way is Ozone — a new metaverse cloud ecosystem offering enterprise infrastructure with their proprietary 3D engine, enabled with fully managed AI and Web3 microservices solutions, saving customers precious time and engineering resources to iterate and deploy a metaverse experience.
The platform provides interoperability, scalability, and monetization out of the box across Web2 and Web3. Enterprises and developers can leverage Ozone’s technologies and infrastructure for the entire cycle of building and implementing interactive 3D experiences on the web.
The Ozone platform includes the proprietary Studio 3D development platform and a marketplace infrastructure for merchandising and monetization (Web2 and Web3 e-commerce).
Offering monetization, gamification, and token-gating solutions, Ozone empowers enterprise customers’ business, marketing, and creative teams with a next-generation tool to effortlessly iterate, saving countless hours and development costs in the implementation of their digital transformation strategies into 3D, Web3, and AI.
Ozone’s proprietary and powerful 3D technologies, coupled with cloud technologies and its powerful infrastructure, stand out from any other option to build, share, and monetize 3D experiences.
This unique combination enables each enterprise or government customer to fully customize their Ozone cloud and build high-quality graphics directly on the web, accessible on millions of devices, having full control of their implementation and strategy, and yet from the user standpoint: it’s all accessible, interoperable, and portable on the web.
Source: Ozone Studio
Now, Ozone unveils its initial product lineup and invites select brands and enterprise customers to participate in an exclusive pilot program focused on media and entertainment IP, industrial digital twinning, and data automation applications.
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