The Web3 industry has experienced incredible growth in recent years, evolving from a niche concept to a tangible reality with the help of brilliant minds and creators.
This advancement has been supported by influential figures, including well-known personalities from outside of the Web3 world. Two such individuals are the world-famous rapper and entrepreneur Snoop Dogg and his son Cordell Broadus, also known as Champ Medici.
Over the past year, Broadus and Snoop have been instrumental in integrating Web3 technologies like nonfungible tokens (NFTs), the metaverse, and blockchain into the music industry and its extensive community. In November 2022, Snoop Dogg partnered with Billy Ray Cyrus to connect music communities across genres and blockchain networks through a music NFT drop. Read more about this
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Broadus has played a crucial role in bringing his father’s legacy to life in this new era of digital innovation. Cointelegraph interviewed him to gain insight into the process of introducing a legacy artist and communities to the Web3 space.
He explained that in 2020, he was introduced to the metaverse, and shortly after, his father was approached by Crypto.com. When digital assets and NFTs were discussed in the studio, Broadus took it upon himself to learn and simplify the concept for his father and the wider culture.
“I took it upon myself to really learn it so I could put it in a language that my father could understand, and not just my father, but all of the culture.”
Broadus saw himself as a “bridge” for bringing people into this space and encouraging them to embrace digital business practices. He noted that many musicians were unaware of the potential of their unreleased music as digital assets.
“People don’t care how big you are, they don’t want to just see you drop your own NFT. They want to see you support the community.”
When it comes to Snoop, Broadus emphasized the importance of his father trusting his judgment. He shared the journey of convincing Snoop to recreate his first album, Doggystyle, over the years, leading up to the NFT idea being well-received.
However, this understanding grew clearer after the successful pilot launch on OpenSea, where Broadus and his team released 250 Snoop songs and sold the stems and licenses to those songs.
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— Snoop Dogg (@SnoopDogg) April 21, 2023
Broadus and the team initially released 500 copies of the single “High” for $500 each, generating significant revenue and validating their approach.
Broadus witnessed creators buying the songs and stems and transforming them into different genres, which he found uplifting. He also emphasized how NFTs facilitated collaboration and creativity at a reasonable cost.
“It was a cool way to watch your community collaborate with the legacy artists like Snoop at a reasonable price because, in a sense, we’re democratizing what collaboration looks like for musicians.”
This realization was reinforced when Broadus attended NFT NYC and saw musicians who bought the NFT song stems from the pilot.
He reflected on the importance of representation in the Web3 space, particularly for minority communities, and shared his commitment to bringing diversity to the forefront of the industry.
Snoop, Broadus, and their team have continued to build on this momentum with their latest venture, Death Row Games. This initiative leverages their gaming-related presence in the Web3 space and reinforces their commitment to inclusivity and storytelling.
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