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GameStop NFT back in the spotlight after partnership with Illuvium

GameStop NFT back in the spotlight after partnership with Illuvium

Illuvium, a game developer on the Ethereum blockchain, has partnered with GameStop, a video game and consumer merchandise retailer, to launch a series of 20,000 non-fungible tokens (NFTs) starting on June 12th. According to Illuvium, the NFT collection, called “Illuvitars,” are dynamic collectible works of art that depict a specific Illuvial avatar with a unique expression and power rating based on rarity that can help users climb the leaderboard.

Each “GameStop x Illuvitar D1SK NFT” will feature a unique GameStop-branded “Illuvitar” that can offer 108 possible combinations based on six different Illuvials, three expressions, three background stages, and two finishes. The D1SK NFTs will contain random Illuvitars and accessories and can be traded on the Illuvi decentralized exchange. NFT holders will also be granted early access to Illuvium’s creature collector games, Illuvium Overworld and Illuvium Arena, as well as other benefits.

Cointelegraph previously reported that GameStop chose Immutable X, an Ethereum layer 2 scaling solution, to power its NFT marketplace in February 2022. However, due to the ongoing cryptocurrency bear market, GameStop NFT’s daily revenue has reportedly reduced to only $4,000 in August 2022 from around $44,500 on the project’s first full day of business on July 13th, 2022. The most actively traded NFT collection on GameStop NFT is currently Buck Season II, with $109,213 worth of digital collectibles traded in the past 30 days.

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