Starting this weekend, the Kraken logo will be displayed to millions of users thanks to the exchange’s partnership with Williams Racing, one of the top Formula 1 teams.
Kraken announced on March 28th that they have signed a sponsorship agreement with Williams Racing, making it their first partnership in the world of Formula 1. The exchange is preparing to increase their global presence in these events starting next year.
Kraken Goes To The F1
The Kraken logo will be seen by millions of users during the rest of the 2023 FIA Formula One World Championship season on the halo and rear wing of the Williams Racing FW45 race car, raced by drivers Alex Albon and Logan Sargeant, who will also wear the logo on their clothing.
Welcome to the team, @krakenfx! 🤝#WeAreWilliams
— Williams Racing (@WilliamsRacing) March 28, 2023
The two brands will also work together to design limited edition caps with the Kraken logo to be worn at specific Grands Prix.
James Bower, Commercial Director of Williams Racing, said they were proud of their partnership with Kraken, bringing together “two of the most trusted and longest-standing brands in our respective industries.” He added that they were excited to offer fans innovative experiences in cryptocurrencies and Web3.
Kraken plans to boost cryptocurrency adoption in the motorsports sector by launching digital collectible experiences, allowing some of the holders of Kraken’s top NFT projects to display their collectibles on the Williams Racing rear wing alongside Kraken at certain Grand Prix events.
“For the first time, holders of some of the most exciting digital collectible projects on KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.”
According to Mayur Gupta, Kraken’s Marketing Director, this partnership will help demonstrate the positive impact of cryptocurrencies and Web3 within the automotive industry.
“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time. This partnership will enable us to engage with both Kraken’s and Williams’ global communities and showcase the impact and life-changing potential of Crypto and Web3.”
Last year, almost all participating Formula 1 teams had at least one crypto sponsor, but this changed due to the crypto winter and the multi-million dollar scams that heavily impacted the ecosystem, according to CryptoPotato.
Summary
Kraken announced their partnership with Williams Racing, one of the top Formula 1 teams, which will increase their global presence in motorsports events. Their logo will be displayed on the halo and rear wing of the Williams Racing FW45 race car, as well as on the clothing of its drivers. The two brands will also collaborate on limited edition caps with the Kraken logo. Kraken plans to boost cryptocurrency adoption in motorsports by launching digital collectible experiences and offering holders of their top NFT projects to display their collectibles at certain Grand Prix events.
